You can be really creative with this: it’s possible to use positive space in a way that recedes as your eyes track down the design, or to draw the eye towards a shape in the background with negative space. You’ll need to think about both positive space (the focus of the design) and negative space (the background) while creating your assets. Just be aware that adding texture to illustrations often needs a lot of computer power, so you need to have access to the right tools. There are many ways to go about adding texture in graphic design, from making your own brushes to give texture to lines, to drawing your own patterns, using opacity masks to add grain textures or blending colors. The surface quality of your designs is called texture, and it can bring another dimension to your piece. Just like shape, you can have organic or geometric forms and these create very different impacts-geometric forms tend to convey order and can seem sterile, while organic forms feel more natural. Making your shape three dimensional gives it form, which is another essential element of graphic design. When you’re making your own shapes or designing a logo, don’t forget to lean on your software to make sure the elements are properly aligned and symmetrical. They can be geometric (usually drawn with computers or rulers) or organic (usually found in nature and drawn freehand). You’ll often use lines to create your own shapes. For example, they can convey movement or tie together your composition. Lineĭescribed as the building blocks of design, lines can be continuous or broken, straight or curved, smooth or zigzagged and beyond, and are used for more than just outlines or dividing up content. Understanding each of these basic elements of graphic design in isolation will help you see how to bring them together and open a whole world of creative possibilities. Line, shape, form, texture, space, imagery, typography and color. What Are the Basic Elements of Graphic Design? The first thing to grasp is the basic fundamentals, including how these shapes and forms come together. In order to do so, there are some key elements of graphic design that you need to be aware of. As a discipline, graphic design is primarily concerned with communicating an idea or message in a visual way.
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